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Digital Marketing: Decoding the Technology

What is Digital Marketing?

Digital Marketing encloses all marketing work that use the Internet. It is the usage of the Internet, social media and other channels to reach the customers. Numerous marketing professionals consider digital marketing to be an absolutely latest attempt that needs a new way of reaching consumers and new ways of understanding how consumers act compared to...

What is Digital Marketing?

Digital Marketing encloses all marketing work that use the Internet. It is the usage of the Internet, social media and other channels to reach the customers. Numerous marketing professionals consider digital marketing to be an absolutely latest attempt that needs a new way of reaching consumers and new ways of understanding how consumers act compared to conventional marketing. Digital Marketing selects a specified portion of the consumer base and is interactive.


Why Digital Marketing?

Traditional marketing involves all the ordinary methods of marketing like newspaper ads, billboard ads, etc.  Advertisements run via radio and television also comes within traditional marketing. 

Digital marketing is advertising which takes place on online platforms. This kind of advertising makes use of internet that is a usual human need these days. Digital marketing provides extensive options for small businesses to raise their business at a much reasonable rate. Advancing business can be very inexpensive as compared to the conventional methods of giving ads in newspapers, billboards, etc. Businesses can go beyond the reach of local audience through digital marketing. By the help of internet, digital marketing can extend to masses of anther state and country as well. It can also be an ultimate way to develop a new brand. Numerous content or services can be put forward through digital marketing which will sooner or later lead to brand development. 



Who should take this Certification

The Digital Marketing Certified Associate Certification is ideal for any business professional, marketing consultant or student interested in jump-starting a career in digital marketing, including.......

The Digital Marketing Certified Associate Certification is ideal for any business professional, marketing consultant or student interested in jump-starting a career in digital marketing, including:

Sales or business professional looking to accelerate your career:
This certification will give you an insider’s view into the digital marketing domain. With this Certification you can:

  • Up-skill your competencies and carve an entry into a digital marketing role
  • Understand the inner workings of digital marketing campaigns that can help you as you collaborate and work with digital marketing teams


Entrepreneur interested in leveraging digital marketing to improve the ROI for your company:
We live in a digital world where most of your customers live online. So if you’re trying to grow your brand or boost online sales, digital marketing is a critical part of your marketing strategy. This course will help you:

  • Understand the role that digital tools and marketing channels can play in growing your online brand
  • Gain the knowledge and experience required to engage with marketing partners and agencies as you implement an effective digital strategy for your brand


Traditional marketer striving to enhance your knowledge and skills in digital marketing:
Digital marketing has been gaining prominence over the last few years, and if you’re an expert marketer in traditional channels and methods, then adding digital marketing skills can be a great boost for your career. This course will:

  • Broaden your marketing know-how and help you stay current with the latest trends and channels in the digital marketing world
  • Arm you with the skills and experience to get a foothold and grow your career in digital marketing


 In today’s business world, digital marketers must be able to wear multiple hats and execute campaigns across different types of marketing channels to stay ahead of the competition. Our certification can help you:

  • Learn the latest industry-relevant techniques to help you build well-rounded digital marketing expertise.
  • Build multiple digital marketing skills and catapult your career in digital marketing.
Why should you get this Certification

Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. In digital marketing, in particular, companies....

Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. In digital marketing, in particular, companies are looking for professionals with a 360-degree skillset that cuts across sub-domains such as PPC, social, email marketing and more. They are also prioritizing candidates that have exposure to many of the leading marTech vendors and are current with the latest best-practices. 

This DMCA  certification provides both the breadth and depth of skills to help you take your marketing career to the next level. 

 
Objectives

Whether you’re looking for a new career in digital marketing or just wish to add digital to your existing skillset, the DMCA certification will prepare you to become a complete digital marketer and make you.... 


Whether you’re looking for a new career in digital marketing or just wish to add digital to your existing skillset, the DMCA certification will prepare you to become a complete digital marketer and make you industry ready on day one. You will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable you to launch and execute your own digital marketing campaigns. We’ll train you on the latest digital marketing tools, show you how they work and how to gain insights that will help clarify your strategy.


What are the requirements for this Certification
  •  An in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing....
  • This certification requires an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
  • Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
  • Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
  • Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
  • Understanding of how to formulate, plan, and execute effective digital marketing strategies with the right channel mix in our digital marketing strategy module
  • Knowledge of creating the right marketing messages tailored to the right audiences.

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