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Digital Marketing: Decoding the Technology

What is Digital Marketing?

Digital Marketing encompasses all marketing efforts that use the internet. Business leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. A seasoned inbound marketer might say inbound marketing and digital marketing are virtually...

What is Digital Marketing?

Digital Marketing encompasses all marketing efforts that use the internet. Business leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but there are some minor differences.


Why Digital Marketing?

While traditional marketing might exist in print ads, phone communication, or physical marketing, digital marketing can occur online. This means that there are a number of endless possibilities for brand including email, video, social media, or website-based marketing opportunities.

Because digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. With digital marketing, you can also use tools like analytics dashboards to monitor the success and ROI of your campaigns more than you could with a traditional promotional content -- such as a billboard or print ad.


How does a Business define Digital Marketing?

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertisingemail marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.

content marketer, for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company's social media marketer might then help promote these blog posts through paid and organic posts on the business's social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company.

Who should opt

Anyone who is looking to further his or her career in digital marketing should take this certification, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Expert Certification:

  • Marketing Managers.... 

Anyone who is looking to further his or her career in digital marketing should take this certification, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Expert Certification:

  • Marketing Managers
  • Digital Marketing Specialists
  • Marketing or Sales Professionals
  • Management, Engineering, Business, or Communication Graduates
  • Entrepreneurs or Business Owners
  • Marketing Consultant.
Obecjtives

The CertiPlus Digital Marketing Expert Program gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects and virtual simulations for gaining domain.... 

The CertiPlus Digital Marketing Expert Program gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects and virtual simulations for gaining domain experience. You’ll be exposed to 40+ digital marketing tools extensive project experience and Mimic Pro simulations to make you job ready.

After you have completed this program, you will receive a Masters certificate from CertiPlus stating that you have acquired the skill set of a Digital Marketing Specialist, validating your ability to lead digital marketing efforts in your organization.

Skills required for this Certification
This certification requires:
  • Knowledge of developing an in-depth understanding of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing and web analytics.
  • Should have the ability of planning....
This certification requires:
  • Knowledge of developing an in-depth understanding of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing and web analytics.
  • Should have the ability of planning, managing, and executing integrated multi-channel campaigns.
  • Lead digital marketing teams and digital marketing initiatives for your organization.
  • Understanding of how digital marketing disciplines all work together and how to optimize your use of each one.

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