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ECommerce Marketing: Decoding the Technology

WHAT IS ECOMMERCE MARKETING?

Ecommerce marketing is promoting a store to potential customers through a variety of marketing channels. The goal is to get people who are interested....

WHAT IS ECOMMERCE MARKETING?

Ecommerce marketing is promoting a store to potential customers through a variety of marketing channels. The goal is to get people who are interested in some products to visit the store and buy the

WHAT IS ECOMMERCE MARKETING?


Ecommerce marketing is promoting a store to potential customers through a variety of marketing channels. The goal is to get people who are interested in some products to visit the store and buy the desired products.

When break it down, this is what it looks like:

  1. Drive traffic to Client's online store.

  2. Convert traffic into leads.

  3. Convert leads into sales.


ECOMMERCE MARKETING PLAN

The first thing to focus on is driving traffic to Client's online store.

And this can be done year-round.

To help, Certified Experts together a months-long marketing plan that can be followed.

Each month has one actionable strategy to follow in order to drive more traffic, get more leads, and grow your customer base. 

ECOMMERCE MARKETING CHANNELS

Today, there are so many marketing channels which could be using: email, content, Facebook, Instagram, Pinterest, YouTube, SEO, affiliates, SMS, chatbots, and influencers.

But the key to success is to not get overwhelmed. Focus on one to three channels, master them, and then add in more channels.

Which three channels to focus on?

From the Studies, there are three marketing channels that are fundamental to ecommerce success:

  1. Email

  2. Content

  3. Video

    If these can be mastered, everything else will become easier.

Who should opt
  • Web designers
  • Internet consultants
  • IT professionals
  • Marketing....
  • Web designers
  • Internet consultants
  • IT professionals
  • Marketing professionals
  • Web and graphic artists
  • Business professionals
Skills required for this Certification
  • Knowledge of E-commerce site development, including ways to conduct business online and manage the technical issues associated with constructing an e-commerce Web site.
  • Knowledge of E-commerce technology and security, including e-commerce technologies at various levels of sophistication, Customer Relationship Management (CRM) software, and practices for...
  • Knowledge of E-commerce site development, including ways to conduct business online and manage the technical issues associated with constructing an e-commerce Web site.
  • Knowledge of E-commerce technology and security, including e-commerce technologies at various levels of sophistication, Customer Relationship Management (CRM) software, and practices for securing your online transactions as well as your customers' personal information.
  • Skills of E-commerce business, marketing and legal issues, including Web marketing strategies, online product promotion, and legal topics such as taxation and international shipping.

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