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Email Marketing: Decoding the Technology

What is Email Marketing

Email Marketing is a type of marketing that takes place when a company sends advertising messages to a set of people by email. Generally these messages includes advertisements, business messages, sales solicitation, or a call for business purpose.

Or Email Marketing can be defined as the act of promoting goods or services via email. It can be used to effect customers in many different ways. It is also known as direct email marketing. In a typical Email Marketing context, an organisation constructs an email list to...

What is Email Marketing

Email Marketing is a type of marketing that takes place when a company sends advertising messages to a set of people by email. Generally these messages includes advertisements, business messages, sales solicitation, or a call for business purpose.

Or Email Marketing can be defined as the act of promoting goods or services via email. It can be used to effect customers in many different ways. It is also known as direct email marketing. In a typical Email Marketing context, an organisation constructs an email list to reach or notify regular and future customers.  An email list may be accompanied by a marketing database that allows for adaptation, data mining, precise targeting or other purposes. The wide range of Internet users have email accounts which allows them to acquire a vast number of messages immediately.


What are Benefits of Email Marketing

Email is a kind of marketing channel selected by consumers to communicate with companies. And Email Marketing is a systematic way to make sure that small businesses can extend to their customers, increase their customer base, and improve their reputation. It can improve proficiency, productivity and business availability. Emails are transferred extremely fast when it is compared to conventional post. It allows you to reach generous and willing audience while it also keeps cost relatively low. Email marketing can be also used to make trust with consumers over time to turn them into constant consumers. It is also an convincing way to keep your customers well informed about new sales or promotions you are through.

Good(s) and Bad(s) of Email Marketing

Marketing your goods or services by email can be a rapid, flexible and cost-effective way of approaching new customers and holding on to existing customers by inspiring repeat website visits.Email marketing can enable you to create direct and personalized messages. This can help you to create meaningful connection with your customers. It can also enhance response rates to your direct marketing campaigns.
However, it is useful not to overuse email marketing. Obtaining marketing emails can annoy people if it is insignificant, too frequent or unwanted.

Email Marketing Pros
Easy to determine Success.
High ROI as compared to further channels.
Creates Great Customer Research.

Email Marketing Cons
Difficult to guarantee the delivery of your Email Design.
Ability to cause churn.
Needs a lot of bandwidth and observation.


Who should opt
The Certification is ideal for:
  • Business holders 
  • Traders
  • Online marketing experts...
The Certification is ideal for:
  • Business holders 
  • Traders
  • Online marketing experts 
  • Marketing professionals 
  • Recent graduates
  • Content writers
  • PR experts
Objectives
The certification includes fundamental concepts associated with email marketing. By the end of Email Marketing Foundation Certification, individuals will have knowledge about:
  • Techniques to enhance traffic, visibility, and understanding of brand or product
  • Marketing business via an e-mail platform...
The certification includes fundamental concepts associated with email marketing. By the end of Email Marketing Foundation Certification, individuals will have knowledge about:
  • Techniques to enhance traffic, visibility, and understanding of brand or product
  • Marketing business via an e-mail platform
  • Developing an e-mail list and e-mail campaigns
  • Enlarging your subscriber base
  • Tracking, observing, and segregating large email sets
  • Understanding of Email rules and regulations




Why you should get this Certification

Email Marketing is all about conveying commercialized messages to existing or possible customers through e-mail - to promote goods or services, to request business, solicit sales/donations. It helps the brands to build...

Email Marketing is all about conveying commercialized messages to existing or possible customers through e-mail - to promote goods or services, to request business, solicit sales/donations. It helps the brands to build loyalty, cultivate trust, and grow awareness.


The purpose of Email Marketing Certification is to train candidates in the rapidly expanding online discipline of e-mail marketing. This certification takes candidates through the fundamental concepts of direct online marketing and guide them devise essential marketing strategies using emails.

What are the pre-requisites for this Certification

No prior understanding of digital marketing is needed for this certification. Some knowledge about...

No prior understanding of digital marketing is needed for this certification. Some knowledge about the principles of marketing will help, but this not compulsory.


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