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Email Marketing: Decoding the Technology

What is Email Marketing

Email Marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email...

What is Email Marketing

Email Marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.


What are Benefits of Email Marketing

Email is a virtual communication system that has transformed the way companies conduct business. Email expedites the exchange of information, removes global barriers, keeps communication costs low and allows business people the flexibility to access their messages from anywhere in the world. As such, companies benefit from the many advantages that email offers.


Good(s) and Bad(s) of Email Marketing

Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers by encouraging repeat website visits.

Email marketing can allow you to create targeted and personalised messages. This can help you to build meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns.

However, it is important not to overuse email marketing. Receiving marketing emails can irritate people if it is irrelevant, too frequent or unwanted.


Email Marketing Pros

Easy to Define Success

High ROI compared to other channels

Generates Great Customer Research


Email Marketing Cons

Hard to Guarantee the Delivery of Your Email Design

Potential to Cause Churn

Requires a Lot of Bandwidth and Attention

Objectives?

The objectives of this certification are:
  • Learn to draw more traffic, as well as gain visibility and awareness of a brand or product
  • Understand the subtle and intricate details...

The objectives of this certification are:
  • Learn to draw more traffic, as well as gain visibility and awareness of a brand or product.
  • Understand the subtle and intricate details of effective email marketing.
  • Learn how to efficiently build an email list and email campaigns.
  • Generate a higher number of email subscribers.
  • Use effective email marketing to get more traction by employing the latest strategies.
  • Learn how to market a business through an email marketing platform.
  • In-depth knowledge of email Rules and Regulations.
  • Gain expertise and knowledge of email marketing to attract buyers at a larger scale and expand globally.
  • Learn the art of sending mass emails to a selected group of recipients who are searching for the product you are selling.

    Who should take this Certification
    This certification is best suited for those who want to leverage email as a marketing tool, including:
    • Business Owners / Entrepreneurs
    • Internet Marketers
    • Affiliate Marketers....
    This certification is best suited for those who want to leverage email as a marketing tool, including:
    • Business Owners / Entrepreneurs
    • Internet Marketers
    • Affiliate Marketers
    • Bloggers
    • Marketing Professionals who want more traffic, sales, and conversions
    • Business Owners who want to generate revenue
    • Business Development Professionals
    • Aspiring professionals in the marketing field
    • Freelancers and graduates.
    What’s the focus of this Certification

    As the name suggests, email marketing involves sending marketing messages using email. When properly done, a personalized email marketing message can be a very effective marketing tool. This Expert Email Marketing Certification will....

    As the name suggests, email marketing involves sending marketing messages using email. When properly done, a personalized email marketing message can be a very effective marketing tool. This Expert Email Marketing Certification will help participants learn email marketing strategies, including creating effective advertisements to promote products and services.Email marketing is one of the most effective and personalized modes of gaining the customer’s trust. Emails are used by almost everyone and direct E-mail marketing produces higher response rate and higher average order value for e-commerce business.

    What are the prerequisites for the Certification

    Although not required, ideally, participants will first complete our Email Marketing Foundations course. Ultimately, participants will need a basic working knowledge of....

    Although not required, ideally, participants will first complete our Email Marketing Foundations course. Ultimately, participants will need a basic working knowledge of HTML, internet usage, and Microsoft Office for a successful learning experience.


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