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LinkedIn Marketing: Decoding the Technology

What is LinkedIn marketing?

LinkedIn is a social media platform mainly for professionals. Promotion or advertisement of a brand, product or service on LinkedIn is referred to as LinkedIn marketing. Just like Facebook, LinkedIn too has...

What is LinkedIn marketing?

LinkedIn is a social media platform mainly for professionals. Promotion or advertisement of a brand, product or service on LinkedIn is referred to as LinkedIn marketing. Just like facebook, LinkedIn too has features such as creation of page, groups and advertisement for marketing.

As stated earlier, Linkedin is one of the most used social media channels for professional use. Students, professionals, freelancers, small vendors, small-scale shop owners, etc. can use LinkedIn to find more career opportunities.

Let us see some interesting statistics about LinkedIn:

  • LinkedIn has more than 590 million users worldwide
  • 154 million users of LinkedIn are from the USA
  • 13 percent of Millennials use Linkedin
  • 44 percent of LinkedIn users earn more than $75,000 in a year
  • More than half of all social traffic to B2B websites & blogs come from LinkedIn
  • 92 percent of B2B digital marketers include LinkedIn in their campaigns
  • 41 percent of millionaires use LinkedIn

Unlike Facebook and Instagram, linked has space only for career talks and career opportunities. Linkedin is one social media platform that has a free version as well as paid version. The premium version of LinkedIn offers you different options like advanced search functions and the “Who Viewed My Profile” feature. Linkedin has different premium plans with different features. The plans range from 30 dollars to 100 dollars.

Just like Facebook, LinkedIn also has a news feed. Users get to know all the updates about their connections. Users can connect with other people on LinkedIn by either searching them by name, company name, designation, etc. similar to Facebook, businesses can create pages on LinkedIn. Businesses can promote their services and products on these pages. Users can follow any business pages.

This is not the only way businesses can benefit from LinkedIn. There are different LinkedIn marketing solutions for businesses.

Ads:

Linkedin has offered different types of ads. Businesses or individuals can publish Text ads as well as Dynamic ads as well as Video Ads. More than 85 percent of LinkedIn engagements arrive from mobile devices. So it is important to optimize business pages and ads for mobiles.


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