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Social Media Marketing: Decoding the Technology

What is Social Media Marketing

Social Media Marketing deals with the process of obtaining traffic or attention  through social media sites. The aim of Social Media Marketing is to create content that users will share with their social network to support a company improve brand disclosure and widen customer reach. One of the key constituent of SMM is Social Media Optimization (SMO). Like SEO, SMO is a scheme for drawing fresh and unique...

What is Social Media Marketing

Social Media Marketing deals with the process of obtaining traffic or attention  through social media sites. The aim of Social Media Marketing is to create content that users will share with their social network to support a company improve brand disclosure and widen customer reach. One of the key constituent of SMM is Social Media Optimization (SMO). Like SEO, SMO is a scheme for drawing fresh and unique visitors to a website. SMM assists a company to get non-stop feedback from customers while making the company appear more presentable.

Social Media Marketing campaigns generally focuses around:

  • Building a social media appearance on major platforms.
  • Creating customizable content and advertorials.
  • Preparing customer feedback throughout the campaign via surveys and contests. 

SMM is recognized as a most targeted category of advertising and is hence believed to be very productive in creating brand acknowledgement.

Main Advantages of Social Media Marketing for Your Business
  • Expanded Brand Awareness. 
  • Increased Inbound Traffic. 
  • Advanced Search Engine Rankings. 
  • Higher Conversion Rates. 
  • Greater Customer Satisfaction. 
  • Better Brand Loyalty. 
  • Increased Brand Authority. 
  • Profitable.



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