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Social Media Marketing: Decoding the Technology

What is Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success....

What is Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalistsbloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."

When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy.


Main Advantages of Social Media Marketing for Your Business
  • Increased Brand Awareness. ...
  • More Inbound Traffic. ...
  • Improved Search Engine Rankings. ...
  • Higher Conversion Rates. ...
  • Better Customer Satisfaction. ...
  • Improved Brand Loyalty. ...
  • More Brand Authority. ...
  • Cost-Effective.

Is Social Media Marketing Effective ?
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador) Use Social Media and Social Media Marketing as an effective customer service tool to increase brand engagement and win new customers.

What is Main Benefit of Social Media Marketing
Social media can be a useful tool for businesses, bringing advantages such as engaging with your audience and boosting website traffic.

Is Social Media Marketing Profitable ??
Social Media Marketing actually helps supports a business bottom line, & find an ROI from their marketing dollar. According to Social Media Agency Singapore 90% of business owners invest in social media to increase brand awareness and 70% to increase web traffic. “Is Social Media Marketing profitable for our business?

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