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Web Analytics Expert: Decoding the Technology

Who is a Web Analyst Expert

The main responsibilities of a Web Analyst are to create procedures for data management, data analysis, web projects, data integrity and Web server security. Web Analysts usually work as part of a web development team. A standard 40-hour workweek is typical; however, there are....

Who is a Web Analyst Expert

The main responsibilities of a Web Analyst are to create procedures for data management, data analysis, web projects, data integrity and Web server security. Web Analysts usually work as part of a web development team. A standard 40-hour workweek is typical; however, there are times when project deadlines require working overtime, including weekends. 

Web Analyst Duties and Responsibilities

A Web Analyst’s core duties are working with trend and data reporting, analyzing online marketing acquisition strategies, exploring new opportunities, being aware of website visitor behavior and experiences. Web Analysts should be able to analyze maintenance and web development costs. Someone in this position usually manages an annual budget that is allocated for software purchases and equipment. This role includes decision-making when it comes to purchasing new equipment and new technologies. Typical responsibilities include:

Managing Complex Systems 

A Web Analyst maintains and modifies all types of complex systems and develops integrated subsystems. A person in this position guides users in formulating requirements, analyzes results and conducts feasibility studies. They should also be able to recommend the correct approach to solve the issues at hand.

Managing Software

This individual manages application software and application infrastructure in the assigned field. This can include installation, upgrades, tuning, link building and interfaces, performance monitoring and troubleshooting. A person in this role can also test, maintain and monitor system processes using different tools.

Recording Web Log Files

A Web Analyst must be familiar with the principles of how web log files capture data and what data is available. It is very important to record everything that happens and is a big part of Web Analysts job. This is one way to see what work has been done and keep track of changes and deal with any questions or problems that may arise.

 Web Analyst Skills

Web Analysts should have knowledge of techniques and principles of Internet development, as well as the ability to analyze web models, schemes, integrated media and mock up drawings of websites.

Core skills: Based on our analysis of job postings, employers are looking for Web Analysts with the following skills.

  • Interpreting web traffic data
  • Data visualization
  • Website dynamics
  • Integrates market research
  • Web analytics

Advanced skills:  If the individual acquires more advanced skills, it helps in landing the right position quicker:

  • Multi disciplinary background
  • Understanding of traffic drivers
  • Experience with testing and usability
  • Presentation skills

Tools of the Trade: Common tools used by Web Analysts include:

  • Statistical Analysis System (SAS)
  • Statistical Package for the Social Science (SPSS)
  • Statistical regression models
  • Google Analytics
  • Spring Metrics
  • Clicky
  • Chartbeat

Objectives

Web Analytics Expert Certification is the science of analysis that focuses on various forms of Internet data. It involves the collection and analysis of data that lead to more informed business decisions and an optimization of an organization’s digital ecosystem and supporting business processes. Web analytics takes data from websites, mobile applications, social media, Internet of Things, or third party sources and combines them...

 Web Analytics Expert Certification is the science of analysis that focuses on various forms of Internet data. It involves the collection and analysis of data that lead to more informed business decisions and an optimization of an organization’s digital ecosystem and supporting business processes. Web analytics takes data from websites, mobile applications, social media, Internet of Things, or third party sources and combines them with back-office Customer Relationship Management (CRM) and sales systems to improve core business strategies, optimize workflow and maintain a competitive edge.
 
This Web Analytics Expert Certification covers fundamental concepts of analytics and dives deep into web, social, content and mobile analytics, illustrating common analytical scenarios and how to use popular web analytics tools used by marketers across the major industry domains. The certification approaches web analytics from both a strategic and practical perspective, showcasing detailed tips and techniques for using Google Web analytics and other platforms and tools. You’ll keep pace with the most important analytics trends and prepare for a career in web and digital analytics.
Who should opt
This Digital Analytics Expert Certification is suitable for professionals who wish to specialize in digital and web analytics and boost their skill sets in the world of digital marketing. This certification is best suited for:
  • Online web analytics implementers
  • Online web analytics data reporters....
This Digital Analytics Expert Certification is suitable for professionals who wish to specialize in digital and web analytics and boost their skill sets in the world of digital marketing. This certification is best suited for:
  • Online web analytics implementers
  • Online web analytics data reporters
  • Digital analysts
  • Digital marketers
What are the prerequisites for the Certification
ere are no specific prerequisites for the Web Analytics Expert Certification. However, it is beneficial for participant to have a working knowledge of:
  • Business indicators such as revenue, margins and profitability
  • Business functions such as sales, marketing...
There are no specific prerequisites for the Web Analytics Expert Certification. However, it is beneficial for participant to have a working knowledge of:
  • Business indicators such as revenue, margins and profitability
  • Business functions such as sales, marketing and customer relationships
  • How to access websites, how to make online purchases and how to interact with a business online

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